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The Impact a Dollar Can Make: Anytime Fitness and The Movemeant Foundation Partner for Good

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This year, we’re excited to partner with the Movemeant Foundation for our Move with AF Challenge. The Movemeant Foundation’s mission is to teach women and girls that fitness and physical movement is essential to unlocking the values of self-confidence, resiliency, commitment, balance, and community.

Movemeant does this through impactful programs and events that empower girls to embody confidence and develop healthy habits. One of these programs is Generation Confident, a middle school curriculum geared towards the formative years of a girls’ life that discusses important topics like social media’s impact on beauty standards, mindfulness, body positivity and genetics. These conversations happen in a casual, supportive environment, with an overlay of creative, contemporary physical programming such as dance, yoga, and even kickboxing.

Kate, a Generation Confident participant, said, “It helped me to become more confident in myself and be comfortable with my peers. It impacted my life in many positive ways I didn’t expect.”

In addition to Generation Confident programming, Movemeant offers Meant to Move grants, which are awarded to young female athletes from economically disadvantaged backgrounds. This year, the foundation also created COVID-19 relief grants for fitness and wellness instructors who were adapting their business to meet the virtual needs of their audiences. Both of these grants have a direct impact on women in the fitness industry who are facing disadvantages and help them make a positive impact and keep fitness in their lives.

We’re excited to learn more about the work the Movemeant Foundation has done – let’s hear it from some of their program participants!



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